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Mobile location data is enriching big data.
The world is awash in data. Mobile is driving the latest surge in data volume.
This is being touted as great news for every aspect of business. There's a lot that can be done with the reams of data generated by on-the-go customer activity on smartphones. Big data is seen as a way to improve productivity at every level of a company, give brands exact ad targeting capability, and help make healthcare and government more efficient.
Read more: http://www.businessinsider.com/big-data-has-real-potential-thanks-to-mobile-2014-1#ixzz2s5RQ1nRi
