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A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti “double-size” instead of regular caused diners to eat less.
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Very interesting findings from the experts at Cornell University's Food & Brand Lab.
From the article:
Dieters Beware
There’s a lesson here for dieters, too. You will tend to eat more if the portion you order is described in terms like “small” or “regular.” There are no standard rules or definitions for portion sizes, and if a restaurant described the same amount as “super-sized” or “jumbo” you might either avoid it or eat less.
Restaurants, particularly high volume fast food operations, generally strive to maximize their revenue per customer. This may lead them to encourage ordering larger sizes in drinks, french fries, etc. One way to do this is to make the larger sizes seem normal or typical.
Calorie counters should avoid paying attention to how the items are named and instead focus on concrete measures like ounces of product, grams of fat, etc.
- See more at: http://www.neurosciencemarketing.com/blog/articles/names-change-behavior.htm#sthash.6CC1JFrT.dpuf