The ChatGPT writing tool that is causing a stir in business and academia is more evidence of the pervasive role of technology in modern business communication. These tools have profound ethical, legal, and practical implications for communication professionals.
Bovee and Thill have been tracking the rise of AI and other digital tools for years and continues to lead the market with coverage of disruptive and innovative technologies, from social media listening tools to deepfake videos. In fact, they're the only authors covering artificial intelligence and intelligent communication technologies in the textbooks they write.
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