Content is the most important factor for search engine optimization in a post Panda world.
Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.
As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content.
As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo.
Via Lauren Moss
Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories"