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Scoop.it!
Everyone has at least a few non-negotiable values. These are the things that, no matter what the circumstance, you'd never compromise for any reason - such as "I'd never hurt a child," or "I'm against the death penalty." 
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Scoop.it!
An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively [...]
Kasia Hein-Peters's insight:
If you want to influence people with your story, make sure that they understand it and are engaged in it
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Scoop.it!
Storytelling -- once the stuff of childhood nighttime rituals -- has grown up and is quickly becoming a go-to tool in the very adult world of business.
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