Coaching & Neuroscience

What we think of as “rational” behavior actually comes from powerful, submerged cognitive forces, writes Jesse Singal.

I have to say, there doesn’t seem to be a LinkedIn update, best selling list, or conference {curriculum} that isn’t referencing Neuroscience and management at the moment. Tis tres sexy! Get on board…

AFTER much trailing, the reality is out. On April 2nd Barack Obama announced that America’s government will back a project intended to unlock the mysteries of the...

These conclusions would have been considered counterintuitive or downright wrong only a few years ago.

- Change is pain. Organizational change is unexpectedly difficult because it provokes sensations of physiological discomfort.
- Behaviorism doesn’t work. Change efforts based on incentive and threat (the carrot and the stick) rarely succeed in the long run.
 - Humanism is overrated. In practice, the conventional empathic approach of connection and persuasion doesn’t sufficiently engage people.
- Focus is power. The act of paying attention creates chemical and physical changes in the brain.
- Expectation shapes reality. People’s preconceptions have a significant impact on what they perceive.
 - Attention density shapes identity. Repeated, purposeful, and focused attention can lead to long-lasting personal evolution.

When a client seeks the services of a life coach it is often because he or she is seeking change; change to develop personal resources, achieve specific goals, or enhance life satisfaction.

Part 2 of a series on neuroscience and innovation. We continue our conversation with Janet Crawford, a pioneer in applying neuroscience to improve business performance.  In today's part, we discuss the interplay between human biology and innovation.

This week, Adair Jones, a writer studying for the Diploma of the Neuroscience of Leadership, investigates how our mistakes can point the way to success. ____________________________________________...