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Excellent article! So many people use generic resumes.
One of the key phrases to place on your resume is the actual job title for the position you are applying for. If you are currently working in the same position; however, the position title is different for the industry that you are in you can put in brackets next to the title the position.
For example is you are applying for a Marketing Coordinator position, and your current responsibilities match the Marketing Coordinator responsibilities on the job posting, you could insert this into your resume:
On resume your current title is: Marketing Assistant (Marketing Coordinator responsibilities)