4 min read — PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up?
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Tags |
---|
Your new post is loading...
Your new post is loading...
Scoop.it!
4 min read — PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up? No comment yet.
Sign up to comment
Scoop.it!
These tech gadgets allow senior grandparents to live independently and adult children to stay in the loop without being intrusive.
Scoop.it!
Google has a new tool to help health institutions do more with their data.
Scoop.it!
Zocdoc's CEO said that medical schools will screen for candidates with a higher emotional intelligence.
Scoop.it!
Insights from the future: automated diagnosis, treatment, and surgeries will result in mass medical unemployment. Oh ... and medical care will be free (as in beer, not speech).
Scoop.it!
In the past, health care organizations relied on doctor referrals and inefficient mass advertising to reach potential patients. Today, it’s possible to tie the procedures booked and the income earned to specific campaigns. You can glean digital data from apps and the internet—and even from billboards and print ads. A new tip sheet from Ragan Communications and Blackbaud, “Digital Marketing Musts for Health Care Communicators,” offers ways to track your return on investment. The free download offers tips and tactics for making the most of your marketing campaigns. Modernize your marketing, and you’ll no longer have to speculate which campaign or communications effort brought in a patient. Learn from experts at Mayo Clinic, Riverside Healthcare and others how to capture data and tie your marketing efforts to the bottom line. There are ways to serve the needs of your patients—and your marketing requirements—and do it all ethically. “Health care is one of those unique industries where there’s a lot of data,” says Adam Brase, chair of marketing at Mayo Clinic, “but we have to be careful how we collect data, and how we use that data to better serve our customers and our patients.” Multifarious methods The tip sheet covers a range of ways you can find out where you are getting the most for your marketing dollars. Hospitals have something valuable to offer—medical expertise. If you provide useful information, your grateful audience will provide data in exchange. Find out how to do this.
“You have to give them something of value, so they will give you their email address,” Ujjainwalla says. By next year, two-thirds of interactions with health care facilities will occur by mobile devices. That makes apps an increasingly important means of reaching and engaging with potential patients. Mayo Clinic’s main application provides strong engagement with offerings that range from an appointments function to useful content. Learn what kind of content keeps people coming back time and time again. Many organizations struggle with proving the ROI for print and billboard advertising. There’s a simple way to gather that data, enabling you to trace incoming patients right down to the street corner where they first saw your ad. Brand journalism can play a part. Riverside Healthcare in Kankakee, Illinois, launched a stroke campaign that included blog posts, videos with specialists, Facebook posts and other elements, says Judy Pretto, manager of marketing and communications. “This is about planting the seed for when the need is there,” Pretto says. From cultivating advocates to customer relationship management systems, from Google AdWords to harnessing the data of website searches, find out how other health care organizations are making the leap to smart marketing. Via Plus91, Giuseppe Fattori
Scoop.it!
Medical professionals have a range of tools at their disposal to care for patients. New University of Otago research delves into the ethical dilemma of adding the internet to their choices. The prominence and use of the internet is continuing to increase across society, with personal online information readily available for the majority of the population. Dr. Susan Walthert, of the Dunedin School of Medicine Medical Education Unit, says little is known, however, about the prevalence of New Zealand medical professionals using internet search engines or social media sites to gather information on their patients, known as patient-targeted Googling. "The internet presents a raft of ethical issues by blurring some boundaries of professionalism and introduces new modes of intimacy in the doctor-patient relationship,'' she says. In the first study of its kind in New Zealand, initiated by Otago Medical School student Aaron Chester, Otago researchers conducted a survey of 54 final year Otago Medical School students. Subsequent focus groups were held with 10 of them. Their aim was to gain an understanding of the extent of the practice of patient-targeted Googling in New Zealand, the ethical and clinical issues it presents, the motivations and attitudes of participants towards it, and its association with online behaviours and social media use. The results, just published in BMC Medical Ethics, show while patient-targeted Googling was uncommon, with just 16.7 per cent having done it, most participants wanted more explicit guidance on the issue. Though there are many guidelines about the use of social media for medical students, the researchers were unable to find any guideline or policy that specifically addressed patient-targeted Googling. The survey also reveals diverse attitudes towards the practice, as it had potentially positive and negative outcomes. Dr. Walthert describes patient-targeted Googling as "ethically problematic'', but believes it can also be a useful tool when it comes to patient care and safety. "It is important that medical professionals think about patient-targeted Googling and check their reasons if they decide to Google a patient. There is huge risk to the doctor patient trust when patient-targeted Googling occurs.'' Negative aspects of it include if patients feel their privacy and autonomy has been breached, resulting in distrust towards the healthcare professional, and therefore less effective care and poorer health outcomes. While positive aspects include if critical information is not available from the patient or other sources, it may provide a simple solution; an unconscious patient in an emergency department, or someone with advanced dementia would be two examples. The care and safety of psychiatric patients presents another circumstance in which a patient may benefit from their doctor being able to access more information about their patient. "Healthcare professionals could learn more about a patient's mental state or suicidal ideation from the content of their social media posts, which may enable the healthcare professional to prevent harm to the patient,'' Dr. Walthert says. As a result of the study, Otago Medical School now includes the issue of patient-targeted Googling within early learning in medicine. It is also considering guidelines about the practice. "My own sense is that patient-targeted Googling is here to stay, and will increase unless the issues about the risks of the practice are not raised. Young medical minds need to be given the chance to reflect on how they use social media in this way,'' Dr. Walthert says. She also believes further research on the subject is required. "We should know more about this and would like to widen the surveyed population to include other medical professionals such as nurses and physiotherapists.'' Via Plus91, Lionel Reichardt / le Pharmageek
Scoop.it!
A blog about Hospital Branding & Healthcare Marketing, written by Rob Rosenberg of Springboard Brand & Creative Strategy
Scoop.it!
“Oh no! Not gestational diabetes again! As if I wasn’t busy enough with other things as it is. Now I will need to monitor my blood sugar levels and also keep a record of what I’m eating
Scoop.it!
Despite the potential benefits of social media, health care providers are often hesitant Via Marie Ennis-O'Connor, Giuseppe Fattori
Scoop.it!
A blog about Hospital Branding & Healthcare Marketing, written by Rob Rosenberg of Springboard Brand & Creative Strategy
Scoop.it!
Via Giuseppe Fattori |
Scoop.it!
The Medical Futurist Institute collected great digital health policy examples worldwide. We hope to inspire policy-makers to take steps towards the future!
Scoop.it!
Hospital stays are expensive - adding up to more than $US381 billion a year in the US, according to recent data. The average hospital stay costs over $US10,000, but the amount varies widely depending on the medical condition.
Scoop.it!
Life sciences leaders should always consider the challenges facing today’s doctors when formulating and deploying a marketing and sales strategy.
Scoop.it!
Chinese AI-powered robot Xiaoyi took the country's medical licensing examinations and passed, according to local reports.
Scoop.it!
Encouraging patients to help write and add notes to their personal medical charts -- a task typically handled only by medical professionals -- may help patients feel more involved with their own care and improve relationships with their doctors, a new study has found.
anaTorrente's curator insight,
January 16, 2018 6:26 AM
Según un estudio publicado en Annals of International Medicine, una investigación elaborada por investigadores de UCLA Health y Beth Israel Deaconess Medical Center, ambos de EEUU, señala que la participación de los pacientes agregando su propia información en la Historia Clínica Electrónica o HCE (lo que denominan sus propias notas médicas) mejora su involucración en su propia atención médica y mejora la relación del paciente con los profesionales médicos. Además facilita el trabajo a los propios médicos en cuanto a la documentación de la HCE, ya que gracias a esto invertirán menos tiempo. En ésta los propios pacientes añaden información como síntomas o problemas médicos que han ido presentando desde su última visita médica, así como objetivos para próximas sesiones. Esto permitiría por lo tanto a los médicos centrarse más en la atención al paciente. Está previsto que en 2018 comiencen los primeros programas piloto en algunos centros médicos en EEUU.
Scoop.it!
As the delivery of health care evolves, doctors must be aligned, engaged and satisfied. This can enhance culture and boost patient volume.
Scoop.it!
Under the market-based system set up by the ACA, individuals are encouraged to "shop around" each year to find insurance that better suits medical needs and income. In fact — like Weston, a trade association executive in Sulphur, Okla. — they are often forced to do so when plans drop out of the local market or eliminate preferred hospitals and doctors from the network.
Scoop.it!
New data shows how emergency rooms take advantage of their market share, at the expense of their patients.
Scoop.it!
Microsoft is applying the same model it used to launch its quantum computing and chatbot efforts to innovation in healthcare, signaling the company’s ambit
Scoop.it!
A blog about Hospital Branding & Healthcare Marketing, written by Rob Rosenberg of Springboard Brand & Creative Strategy |