Like strategy, culture can be easily misunderstood. In this article, get to know the key concepts surrounding culture.
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Some really good insights and practical tips in here. I love this quote, 'Culture — shared values, beliefs, and behaviours — is an organisation’s execution engine'. Culture is our capacity to deliver on what our strategy asks of us. I think there are huge opportunities to reframe the way leaders view and embrace culture and their role in defining and enabling the aspirational culture.
The focus on purpose is critical to motivating people to be and help the organisation achieve its greatest potential to impact the world. The ways of being paint a picture of success and help embed language of the aspirational culture.