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Taking advantage of social media's ability to reach broader audiences is a staple in inbound strategies.
Really hard to argue with these kinds of numbers. One campaign worth modeling and testing.
With the continued rise in Inbound Marketing this article presents some powerful proof on just what can be achieved. No wonder the likes of MarketHive are basing their business model on the the whole FaceBook look and feel plus the ability to generate sales based on a neural social networking approach.
Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.
The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.
Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…
Need proof that inbound marketing works? Take note of these content marketing strategies.
Scooped by Brian Yanish - MarketingHits.com from The Twinkie Awards |
And there are 150 tweetable stats to share as well: just click through to the post. We've already scooped this report, but if you haven't review it yet, this deck leaves you with no more excuses!!
Let me set this straight:
1) Content Marketing is the fuel to SEO and PPC
2) Social has converted into Paid, so file that under PPC.
3) Landing Pages: are a part of the SEO and PPC tactics.
So the only two tactics to the overall Inbound Strategy are SEO and PPC. MIA: retargeting.