This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
Intro:
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king
http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/
Via
janlgordon
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Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).