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Blogs posts work but slides, videos & lists transcend paid, owned & earned media. Why does a body of content of a single media type make a great investment?
Via Neil Ferree
Understanding P.O.E.M.
(paid, owned & earned media) is essential as social media maturates, further amplifying the role and value of Content Networks.
The Sweet Spot
See Slide #3 in Nick's Deck
Social Networks vs. Content Networks
Insights into How to Manage Your Social Media Presence
Read on and see the discussion about social networks vs. content networks which are key to marketing content these days