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Rescooped by Dr. Pamela Rutledge from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Dr. Pamela Rutledge's insight:
The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out. This is why customer/audience persona development from a psychological perspective is so important.
the importance of UCD!
Great transmedia projects!
Was talking about this yesterday. Good insights.