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Scoop.it!
According to Comscore's annual mobile app report, logos matter and apps will be deleted if millennials don't like how it looks on their screen. 
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Scoop.it!
Dr. Pamela Rutledge's insight:
Brands have a story. Audiences have a story. Psychology is the link to make them fit and achieve optimal engagement across media platforms. Join us! Learn the psychology of branding with story, transmedia strategy and audience engagement through persona development. Dr. Jerri Lynn Hogg and I are presenting an overview of Fielding's new certificate program in Brand Psychology and Audience Engagement in a webinar July 1 at 4pm PT. Courses in the certificate include the two we designed 'Branding and Transmedia Storytelling' and 'Audience Profiling'. For more info mscadmission@fielding.edu or check out audiencepsych.com
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This article made me so happy. DESIGN MATTERS. HOW SOMETHING LOOKS INFLUENCES CONSUMER EXPERIENCE. Consumer experience is largely emotional. Design is a way of triggering emotions to support and align with user experience. As someone who's foundation is rooted in the psychology of design, I feel like I've been hollering into dead space, as I'm sure many designers do. Steve Jobs knew that design sets expectations and creates a psychological environment that frames product use. The whole field of Data Viz is built on design choices to communicate. Design (or lack of it) is one of the reasons I've never used Google Mail in spite of it's functionality. It's just TOO UGLY. Developers take note. This isn't about Millennials. It's about design.