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Scoop.it!
For years, I’ve been talking about how important it is to build a personal brand. 
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Scoop.it!
Having a vision statement is essential for an organisation to know ‘why’ it is doing what it is doing. A vision statement supports the rational
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“It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.” ~ Roger von Oech Mr. von Oech, founder of Creative Think a…
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It will soon be the third anniversary of the publication of Eric Ries's book, "The Lean Startup." The Lean Startup Method is the tsunami that will sweep all do…
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Build a killer personal brand with these 21 personal brand building tactics + real life examples + video examples + a podcast + more!
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Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
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Stefano Principato's insight:
My approach is based on narrative techniques. I begin by working with clients to write a story based on this template: Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. .Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … .
Ana Sanchez's curator insight,
April 29, 2014 4:54 PM
The power of stories to make a strategy statement more human
Kim Zinke (aka Gimli Goose)'s curator insight,
May 1, 2014 1:28 AM
Such a simple template that can help provide an outline for your story. Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition) … |
