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Measuring the Networked Nonprofit
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Best links and resources for improving practice and proving results.
Curated by
Beth Kanter
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Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:
Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter. 
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Curated by Beth Kanter I'm a fan of buffapp, especially to schedule my tweets. They've now added analytics to their features. The Twitter analytics include: All clicks, retweets, mentions, reach and favorites that you will receive. http://blog.bufferapp.com/twitter-facebook-linkedin-analytics But metrics alone won't due any good unless you make sense of the data and create actionable insights. Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results. Here's an example. Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:
However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t. Here they are: 1) Powerful stats that speak to your mission and programs 3) Well-formatted, easy to read factual tweets. 4) Position statements spoken with clarity and conviction. 5) Tweets that tap into the #BreakingNews cycle So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate. Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others. See if it works with you and rinse and repeat.
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A few thoughts on measurement in reference to a specific case Metrics: Things you can measure Many of you who know me, may remember that we raised nearly…...
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Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.
Beth Kanter's insight:
There’s a difference between knowing what the stats mean and knowing which stats are meaningful. Metrics goes into four buckets: Consumption Sharing Lead Generation Sales
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Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your government Web, mobile, social media, and other digital channels.
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Curated by Beth Kanter This is the second reference I've stumbled upon that talks about social media tracking/monitoring and metrics as "social data." This is great reframing in the context of Networked Nonprofits - and measuring their activity. Here's the bit that caught my eye: Whether it be for learning when is the best time to tweet for your audience or keywords that bring traffic to your website, data can be used in some form or another to influence communication strategy (including future social efforts), improve customer service (including resolving complaints), inform product development and understand consumer interests, habits and behavior. In order for this to happen with nonprofits: (1) They already need to have a "data-informed" culture (2) They need foundational skills in collecting, analyzing, and applying social data. This could be: a) Brand Monitoring b) Influencer Research
Most importantly, there needs to be someone on staff who is responsible for the task beyond a quick hit of looking a monthly spreadsheet. Should also be an organizational process, given priority and importance. How does your nonprofit think about "social data" in the context of collecting data, sense-making, and applying it to decisions.
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Presentation introduces the foundation of a data-driven culture ...
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Here's why it is stunningly silly to argue if Google Analytics is the right tool for Enterprises, or that Omniture is or WebTrends:Only…...
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This e-book is a free download from Simply Measured, part of their content strategy to promote their measurement tools. Nonetheless, it does contain some useful information about the metrics required to measure and fully understand the photo and video-sharing network - and how it use that information to guide your strategy.
Gives you the run down on engagement metrics, reach, and optimization, followed by some strategy advice.