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Scoop.it!
The Digital Rocking Chair's insight:
Bryan Bishop: "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game." Another couple of interesting stories about Disney today. Here's the link to the other one: Inside Disney’s Plan To Win The Internet 
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Scoop.it!
Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...
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Can't wait to experience this!