Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Alex Stewart's curator insight, February 15, 2015 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.

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5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" [#Transmedia]

5 Things You Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Adam B. Vary:  "It is already one of the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise, and as more elements from it continue to roll out in advance of Catching Fire’s Nov. 22 release date, here is what you need to know about what’s behind it."

Dima Arkas's curator insight, August 27, 2013 1:53 AM

Кейс о яркой трансмедийной раскрутке фильма...