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When London’s Punchdrunk Theatre Company opened Sleep No More in March 2011 in an abandoned warehouse block in New York, few imagined it would still be running a year later...
Frank Rose: "People have always wanted to immerse themselves in stories, and digital media have given them any number of ways to do so, from Grand Theft Auto and L.A. Noire to alternate-reality games like Why So Serious?, which drew more than 10 million people into the saga of The Dark Knight before the movie opened. But the desire for immersion has spilled over into the purely analog world as well, as Sleep No More attests."
