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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Michelle Herbison: "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney." 
Dominique Taste's curator insight,
November 19, 2015 9:30 AM
Face aux changements d'attitude des consommateurs, connectés en continu, voulant participer plus, influencés par les réseaux sociaux, surfant entre les médias, résistant à la publicité, le marketing doit se renouveler en profondeur. Parmi les 5 nouveaux moyens, le storytelling et le transmedia storytelling prouvent leur efficacité au travers d'exemples video, notamment pour Google en Inde, Microsoft en Australie, Toshiba et Intel ...
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The Digital Rocking Chair's insight:
Jason Thibeault: "I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it."
Fausto Cantu's curator insight,
October 5, 2015 12:59 PM
La Narrativa Transmedia es el Nuevo Marketing Digital?
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The Digital Rocking Chair's insight:
James Martin: "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"
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The Digital Rocking Chair's insight:
Peter Roper: "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...
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Mike Vogel: "Almost every time I read about transmedia lately, it’s about a large movie franchise is launching a mobile game, or how a major TV show is going to release a few webisodes" ...
The Digital Rocking Chair's insight:
If you haven't seen Chipotle's short film The Scarecrow then you might like to watch it here before reading Mike Vogel's article. And, also check out Funny or Die's version called Honest Scarecrow.
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Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps. Via cynthia jabar
The Digital Rocking Chair's insight:
Is it transmedia storytelling, or is it marketing? A question that's particularly relevant in the world of children's entertainment.
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Elaine Fogel: "Storytelling has taken on a different form in our digital world: transmedia storytelling. But what it is exactly? Find out more about it in my interview with a transmedia storytelling expert" ....
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Simon Staffans shares his "thoughts about how companies can benefit from utilizing transmedia storytelling; not only when it comes to marketing a product or a service, but also when it comes to the company itself."
[Image from Coca Cola Content 2020 Part One]
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Yesterday I blogged about an emerging challenge facing small businesses — adapting their web content so it’s more usable and accessible for people who use smartphones or tablets to go online.
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Comprehensive look at transmedia storytelling, marketing and branding in action.
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Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.
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The Digital Rocking Chair's insight:
Dr. Chester Elijah Branch: "Transmedia basically means to transport a story-world or message into a customer’s everyday life through the use of multiplemedia platforms. But what are the steps to successful transmedia marketing?"
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The Digital Rocking Chair's insight:
Anne Zeiser: "Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues."
Fausto Cantu's curator insight,
November 9, 2015 6:45 PM
Star Wars' Transmedia Mystery is Secret to its Success
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The Digital Rocking Chair's insight:
Simon Pont: "Rather than brands as jarring interlopers within a story, we must explore how they can facilitate the creation of entertainment, and even enhance the content being made."
Dr. Pamela Rutledge's curator insight,
April 20, 2015 11:46 AM
By allowing brands to enter a storyworld, they become peers and friends. When done thoughtfully and seamlessly (in other words, it adds to the story fabric and doesn't trigger the "oh look, product placement" inner voice in the viewer's head) it transforms what is essentially 'advertising' into WOM. 14% of people believe ads from the source; 77% believe WOM. Very powerful shift.
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The Digital Rocking Chair's insight:
Dr. Pamela Rutledge: "Are dynamic storytelling and transmedia storytelling the same thing?"
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The Digital Rocking Chair's insight:
Andy Bryant: "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories. TV marketers and creatives are getting in on the act" ...
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Mike Vogel: "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."
The Digital Rocking Chair's insight:
Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph. Update: For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms.
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In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience...
The Digital Rocking Chair's insight:
The always insightful Simon Staffans on how to avoid an audience backlash when blurring the line between marketing and transmedia storytelling.
CounterIntelligence's curator insight,
December 14, 2012 10:23 AM
In a world where narratives are created and developed and produced and distributed with the help of transmedia storytelling methods as an essential part of the process, there will be ample opportunities for the producers or IP owners to, in a very logical and natural fashion, integrate themselves with the target audience.
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Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...
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"It is all about conversation, about not only being in front of your potential customers but also about having a reason for being on front of them other than the obvious ”we want to sell you stuff”."
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Most recently marketers and publishers have been buzzing about the impending demise of TV and print. Some have heralded cord cutters as the new breed of viewers, who took the first stab at completely disconnecting from TV...
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The first keynote at AoIR 2011 is by Mike Monello (who was also the producer of the Blair Witch Project). He begins by noting the importance of team collaboration ...
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![BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/U0OrfeKVc5OaCGavnnGDRjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons" ...