![Five focus areas for successful multiplatform storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/8QxA670eHV8xt3HZGau4uDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
The Guardian: "Now is a great time to be a content creator, producer and owner. Debbie Mason explains the rewards of a joined-up digital world" ... 
Henrik Safegaard - Cloneartist's curator insight,
May 4, 2014 8:03 AM
If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders. Click to read this interesting article.
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The Digital Rocking Chair's insight:
Danielle Desjardins: "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...
Richard Stadler's curator insight,
September 10, 2013 5:20 AM
Incentivise your staff at all levels to push tech sales (they cost less)
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Mike Jones: "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around; cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"
The Digital Rocking Chair's insight:
This post is full of interesting nuggets of information. From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.
Henrik Safegaard - Cloneartist's curator insight,
January 28, 2013 5:21 AM
Very interesting reading - 
Katie Frank's curator insight,
January 28, 2013 2:15 PM
Integrated writing, many modes for writers today.
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![The buzz on Buzzy Bee [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/-ipuU1mJFgF6g1AsGKh9ITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
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James Martin: "What does it mean to be a transmedia producer today? How do you launch projects? Are broadcasters ready?"
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Michael Humphrey: 'It may not be long before you hear a theater announcement, “The performance is about to begin. Please turn on all electronic devices.”'
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Gunther Sonnenfeld: "As a companion piece to a recent post we wrote over on the WWTID blog regarding curation , and as a follow-up to my last piece on proving out models within the creative industry , I wanted to expand on the concept of storytelling"...
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Vincent Morisset on Transmedia: "I don’t really know what it means beyond multiplatform. I am more interested in the actual experience than the platforms the work will end up on. For me, if you have an interface, that is enough" ...
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Graphic novels are merging with digital comics and students are building their own animated stories and subject area reports to share on the web. In this session, you’ll learn to immerse young readers and writers in a transmedia world of information where divergent resources like websites, books, audio, and video converge.
[A fabulous resource for educators, and a great read for the rest of us.]
Carlie May King's curator insight,
September 29, 2015 11:16 PM
This article discusses the various types of digital information that is available through transmedia. These digital technologies can allow students to create their own multi-media platforms and explore divergent thinking. |
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The Digital Rocking Chair's insight:
Jay Bushman: "Whether you call it transmedia, crossmedia or multi-platform content development, here's what you need to know."
Patricia Stitson's curator insight,
September 9, 2015 4:21 PM
Transitioning from user manual to a digital learning ecosystem? Have you considered how to differentiate across platforms or are you trying to duplicated the same information? What can be gleaned from transmedia storytelling to make even the most technical training interesting and available? 
Jeni Mawter's curator insight,
September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
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The Digital Rocking Chair's insight:
Nuno Bernardo: "As the habits of audiences continue to evolve from traditional to digital platforms like the internet, tablets and smartphones, content producers also need to commit their resources to understanding these platforms and the ways in which audiences can engage with content through them."
Bill L Watson's curator insight,
February 16, 2015 10:03 PM
Was talking about this yesterday. Good insights.
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The Digital Rocking Chair's insight:
Gary Hayes: "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"
Aliette de Villeneuve's curator insight,
August 29, 2013 4:00 AM
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?
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![Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/EoMOBDAo-7OHElxY3w4GBzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...
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Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms."
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Peter Gutierrez: "When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach."
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Gunther Sonnenfeld: "In short, storytelling these days requires us to connect dots and to "feed the dots", as it were. It's not always fun, it's never easy, but it's a creative responsibility we must take on, that is, if we want to keep building markets for our ideas, now and into the future." DRC: Click here for part one of this article.
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"Industry analyst Michael Gubbins explores the recent cross-media explosion, and contemplates what the future could—and should—hold for transmedia projects." Michael Gubbins: "It is hard to visit any film conference or festival that does not feature some sort of transmedia element, yet a coherent core concept rarely emerges"...
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A Case Study looking at the strategies of the Brand 'Disney', and how well they are currently incorporating Transmedia, Multiplatform and Interactive experiences into their brand.
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![Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/FQE-Wt80Y6H4UX-qj6U70jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![So You Want to be a Multi-Platform Content Creator? Here Are 6 Expert Tips [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/7bD__2qDFXpNtk0PDLWegTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Simon Staffans: "We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for."