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Laura Sterritt: "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"... 
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Lilledeshan Bose: 'Trans wha? "Transmedia property" means the story of Prison Dancer is told on multiple mediums: online, via YouTube and social media platforms, and also via traditional arts avenues, such on film and onstage.'
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Details have been slowly emerging about the Rome transmedia property. Originally a straight forward music album, two music videos (traditional and interactive HTML5) have since been released, and a full-length feature film is now being developed at the Sundance Lab. How did it evolve into a fully orchestrated music transmedia project?
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Music video director Chris Milk is to make a film inspired by the Jack White-assisted album, and based on a science-fiction novel by Alden Bell.
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![The Valtari Mistery [Transmedia] Film Experiment | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/SWdroYeyPYxr1XPGy7wuljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Diogo Martins: "They're letting people around them invent their experience/experiment as they go along, using Transmedia at its purest form - their fans, listeners, friends - control the story, the experience, not them, engaging everyone around them to the point where they're the creators and the band is a mere spectator to the evolution of their initial creation."
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Laura Sterritt: "Perhaps the strongest extension of transmedia storytelling for music is live events. It allows for fan interaction, engagement with the artist, physical manifestation of narrative, and community building"...
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For her latest collection, 'Biophilia,' the Icelandic original has reinvented the album into a transformative transmedia experience of music, animation and apps.
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Heralded as the future of music, Björk's album/app is a whirl of innovation – and the music's beautiful, writes Alexis Petridis...
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Who wouldn't support artists who say they occupy "some kind of avant-garde anime stoner pop realm"?