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Scoop.it!
The Digital Rocking Chair's insight:
Christine Weitbrecht: "Game of Thrones is unlike many others series in that it is on-air only for a few weeks each year, meaning that the show’s producers face a very particular dilemma: Keep fan passion and interest going for the rest of the year when other shows and content are competing for the fans’ attention." 
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Scoop.it!
From DVR to Netflix streaming, technology has the changed the business of the TV industry; now the push towards transmedia has content creators dreaming up new and creative ways of forging relationships with fans. You might also want to check out the great graphic Top Chef: How Transmedia Is Changing TV over at Ogilvy Notes.
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"...the producer’s creativity allowed them to run a campaign that was relatively simple in design, yet still brought about meaningful interactions even for the most involved super-fans; interactions, that let fans live through important and magical experiences straight from the world of Game of Thrones. "