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Scoop.it!
[Following on from his article @scoopit http://bit.ly/yu1Ob4 Lucas J. W. Johnson discusses "interactive" versus "authorial" story structure in game design. He also suggests that transmedia may provide the best of both "storytelling" worlds.
Note: it's interesting to compare Lucas' post with that of Tadhg Kelly @scoopit http://bit.ly/zBOEaB] 
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Scoop.it!
"When we talk about transmedia, we often talk about the role of the audience (as well we should), and giving control of the story over to the audience."
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