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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Mike Vogel: "Much of the talk about Wreck-It Ralph this week will be about the fact that it comes out in Digital HD on February 12th–almost a month ahead of the DVD release. I’m all for anything that makes DVDs less relevant, but I think the transmedia strategy behind Wreck-It Ralph is more innovative than releasing a movie digitally."
The Digital Rocking Chair's insight:
Mike Vogel ponders the difference between transmedia and marketing when it comes to Wreck-It Ralph. Update: For more on how this applies to indie filmmakers, check out Randy Finch’s Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms. 
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Andy Bryant: "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories. TV marketers and creatives are getting in on the act" ...