Transmedia: Storytelling for the Digital Age

If you’re a fan of the Fast and Furious actor, you’re well aware that he has a whopping 83.6 million Facebook fans. If that doesn’t impress you, it should. He has more likes than any other actor on the planet and is very in touch with his fans – something studios would be very interested in using to their advantage to increase a movie’s exposure.

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It's normal to be anxious about the digital permanence of your activity on social media, but according to this film, we might have a lot more to fear from Snapchat messages that disappear forever.

In James Corbett's six-minute Murder On Snapchat, the app that deletes your messages seconds after they're sent is used to commit the perfect crime. It's creepy and dark, and feels like it could totally happen.

Click to watch

Il est clair que l'intégration des nouveaux outils de communication dans les films n'a pas fini de nous surprendre...Bonne visualisation !!

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

An interesting perspective on the future of social media marketing.

If you are wondering why you need to understand digital literacy here is a great infrographic that illustrates the piont nicely. 

How many do you use?

A new infographic by rewarded search site Qmee offers a glimpse at the digital doings that occur globally over the span of each minute.

Initially, the production team thought that episodes should be kept short because the audience the show targets is primarily watching on mobile. But Parks has noticed that the completion rates for the YouTube videos have been “very high,” so longer episodes are quickly becoming a priority...

This looks great, now I am looking forward to a serie that has more of a "Breakfast Club" meets  "Mysteries of Pittsburg" angle. 

Now this is interesting!1

Youtube has become the common man's channel for story telling!

Here you go...

Interesting article regarding the influence social media has on programming. 

I have too many opinions on this subject but I don't wish ti bore anyone. Nor do I wish to detract from the article. It is a New York Times opinion piece and you may have to register to read the entire article but I think you will find it worthwhile.

If you have children just starting on-line (for me grandchildren) there is usefull advice about dealing with cyber bullying. 

But the piece is primarily targetted at an adult audience. Discussion on-line is a usefull way to expand your horizons but it comes with dangers that you don't experience in face to face exchanges.

I sm pretty thick skinned an sufficiently arrogant that I mostly ignore negative comments. But this piece offered some advice that will cause me to mend my ways a bit.

Important to know for every kind of independent artist as well, but the millennials are not really watching much TV

Co-creating results in infinite magic.

some networks work together better than others. This post helps to clear the tangle.

What's your mix?

What's your mix?

Building the story of a character through Social Network : an intriguing challenge and one to become very popular! How well is it received amongst followers and readers? 

Not quite sure what to think about this one.

Aliens disguised as moustaches are turning humans into zombies! Got your attention?

That’s the idea behind the upcoming social film series presented by Intel and Toshiba, and other brands want in.

The film won’t be coming to theatres near you. Instead, you’ll be able to watch it on Facebook and online over the next couple of weeks. 

“We are always looking at new ways to engage and entertain consumers in a brand experience – in particular younger consumers – and this idea is a great way to do that,” says Billie Goldman, Partner Marketing Manager at Intel.

Click to check it out.

Huge amount of info, sharing, likes, etc... it makes you thinking a lot

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

If you need the scoial media landscape in 1 chart here it is 

#socialmedia e #transmedia in una #infografica dedicata a #gameofthrones via @D_RockingChair

I want to use quotes from this article for the parent component of our digital summer program.

Boy are these kids going to be mad at their parents by the time they're 20-somethings...  "Why didn't you protect us?"  they will ask.  "Because we didn't know better," their parents will say. 

Putting a kid on the internet without knowing anything about how cookies and cache and logins and TOSs work is like handing them a handgun or putting them behind the wheel of a running car and then leaving.