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Scoop.it!
Lean forward, and keep your eyes peeled, updates from your Facebook page are about to be incorporated into your favorite TV show’s narrative. (Your best friend becomes the suspect!) As you immerse yourself in the story, the story immerses itself in your social world. 
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Scoop.it!
One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media without tricking or endangering the game’s players.
Scoop.it!
[...] it’s become apparent to me that, although they’re wildly different movements, steampunk and transmedia share some essential traits, and that steampunk is a ripe genre for transmedia projects.
Scoop.it!
In an interactive, portmanteau-type transmedia story, the author tries to give the audience a good degree of freedom to explore and investigate at their own volition while still aiming to create a satisfying dramatic storyline.
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Scoop.it!
“The ultimate goal of transmedia is total immersion in a story, and for that it needs to make you the protagonist – or villain – of the story, not just a passing observer”
Scoop.it!
As the author remarks, the fact that people get excited about things and gradually lose interest and move on is hardly a surprise. However, it does seem clear that in the age of social networking, viral memes, and thousands of hours of instantly available entertainment content, the phenomenon has been exacerbated...
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