Each culture has different tactics and unique qualities. But, universally, culture is about the employees and making sure they have a fun and productive working environment.
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The core idea behind this article is that it is important to get more employees to exhibit "discretionary effort" - proactivity, initiative, anticipatory behavior. It's about doing more than you are asked to do, going beyond the rock-bottom performance level we'll tolerate and and allow you to keep your job. What's one of the key elements behind discretionary effort - a great culture that engages employees. Where do you stand on making your culture GREAT?